A. Lange & Sohne is one of the finest watchmakers in the world. They make all their own movements and have a cult-like following of collectors around the world and yet, up until last month, they did not have a boutique in the United States. And then along came this.
The eighth A. Lange & Söhne boutique to open, this first American shop is located at 252 Worth Avenue, the iconic focal point of Palm Beach culture. The boutique is warm and welcoming, all in "Lange grey" with acacia wood paneling and sandstone floors. Inside, you will find the full range of Lange timepieces - more than you are likely to see anywhere else in the country. Here a few examples of what we saw when we paid a visit (though it should be noted that the historic pieces were on loan from a private collector):
Oh, and if you missed it, they also had the incredible Zeitwerk Handwerkskunst on display while were there (all of which are pre-sold). Palm Beach is a perfect backdrop for Lange to launch its first boutique in the US - close to South America but in a decidedly un-Miami town with a large international, wealthy clientele. There is no question this boutique will only add to the mainstream awareness of what Lange is up to ?something I pointed out as necessary for the brand to not move beyond cult status (it would be a shame if that happened), but to simply add to its following. This is one manufacture that deserves more attention than it gets, and hopefully this boutique will help change that. In the mean time, if you happen to make it to Palm Beach, or anywhere in Southern Florida, I highly recommend you pay a visit to the new A. Lange & Söhne boutique on Worth Avenue in Palm Beach.
A. Lange & Sohne Palm Beach - 252 Worth Avenue, Palm Beach, Florida / +1 561 833 0803
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